Logo Concept: The Accent
The Más Claro logo is a visual representation of the company’s mission and values. The design conveys a sense of clarity, authority, and strategic insight, which are fundamental attributes of a deal advisory firm. The logo features a sophisticated serif typeface that exudes professionalism and reliability. The structure of the letters is carefully balanced to create a timeless and elegant appearance. The most distinctive design element is the accent above the letter “A” in “Más,” which consists of a stylized upward mark. This dynamic mark symbolizes growth, vision, and forward movement, reinforcing Más Claro’s commitment to guiding businesses toward success.